If you want to grow your childcare centre in 2025, automation is no longer a nice-to-have, it’s a must.

From capturing leads to following up with families and booking centre tours, automation takes the pressure off your team and helps you fill spots faster, without the stress.

At Rapid, we work with leading childcare providers across Australia to streamline the enrolment journey. Here are the five automations we recommend for every centre that wants to grow this year.

1. Instant Lead Follow-Up

Families expect a quick response, especially when they’re choosing care for their little ones. By automating your initial follow-up (via email or SMS), you can:

• Acknowledge every enquiry immediately
• Share a welcome message or introduction to your centre
• Set the tone for a positive, professional relationship

⏱️ Bonus: Centres using instant follow-upautomation see significantly higher tour bookings.

2. Automated Tour Reminders

Once a family books a tour, the last thing you want is for them to forget or cancel last-minute. Send a friendly, automated reminder:

• 24 hours before the tour
• On the morning of the tour
• With a map, parking info, and what to expect

You’ll reduce no-shows and create a warm, organised first impression.

3. Lead Nurture Email Sequence

Not every family enrols on the spot. That’s where lead nurturing comes in. Use automation to send a helpful, pre-scheduled email sequence that includes:

• Testimonials from other families
• Centre highlights (like your learning philosophy or unique programs)
• A reminder of available spots or limited-time offers

💡 Tip: A 3–5 part series over two weeks works best for building trust and staying top of mind.

4. Waitlist Engagement Workflow

Got a waitlist? Great. But what’s happening while they wait? Keep families warm with a simple automation that:

• Sends monthly updates or centre news
• Shares tips for preparing for care
• Encourages them to stay in touch or update preferences

That way, when a spot opens up, they’re still engaged—and ready to say yes.

5. Real-Time Reporting & Alerts

Automation isn’t just about what gets sent—it’s also about what gets tracked. Set up smart alerts to:

• Notify your team when a lead comes through
• Flag drop-offs in the enrolment journey
• See which channels (Google, social media, referrals) are driving the most leads

📊 With real-time data, you can make confident decisions, fast.

Final Thought

In 2025, your growth won’t come from doing more—it’ll come from doing it smarter. With the right automations in place, you’ll:

• ✅ Respond faster
• ✅ Convert more families
• ✅ Fill your rooms with less effort

Want to see these automations in action?

Book a free walkthrough with Rapid
You’ll discover how your centres can streamline their enrolments and grow with confidence.